Privacy Policy

Your privacy is important to us.

We at Layer, LLC (“we,” “us,” or “Layer”) respect your privacy, and we don’t ask for this information unless we truly need it. We do not collect Personal Information from children under the age of 16 without parental consent.

Collection of Personal Information

Personal Information is information that can be used to identify you as an individual, either alone or taken with other information we collect. Over the course of providing you the services, we may ask for:

• Contact Information such as your name, and email address;
• Employment information such as your company name, your title, and other company details including address and phone number;
• Financial information such as your billing information; and
• Location information including your address, IP address, and location data

We collect this information in order to provide our services to you, generally directly from you. We may request the information specifically, or we may collect it through your engagement with certain aspects of our services such as message boards or forums. We do not collect the content of such messages, but we may collect information about the message senders and recipients in order to improve our services. We do not sell or otherwise dispose of your data, though we may transfer it to certain third parties as outlined below.

The lawful basis for our collection of your information is listed below. Where we collect information with your consent (evidenced by your direct provision of the information to us), you can revoke that consent at any time.

Contact Information: Necessary in order to perform our contract with you.
Employment Information: It is in our legitimate business interest to collect information about the types of company using our services. We only collect this information with your consent.
Financial information: Necessary in order to perform our contract with you (for billing activities).
Location information: This is automatically collected and used for analytical purposes. Your address is collected in order to perform our contract with you (for billing purposes), and your IP address and location data is anonymized/not used to personally identify you.

If you interact with a third party service when using our services, such as if you use Facebook or Google to log-in, or if you share content from our services through a third party service through an integration, we may receive additional Personal Information about you. We only request information as set out above, and we use this information for our legitimate business interest of personalizing the services to improve your experience. We do not purchase or otherwise acquire any Personal Information about you without your knowledge.

Collection of Nonpersonal Information

Nonpersonal information is information that cannot be used to identify you as an individual, either because it is insufficient to identify you without being combined with other collected data, or because it has been aggregated and anonymized so that it cannot be used to identify you. We collect certain nonpersonal information automatically through the use of cookies and other web beacons to gather information that we can use to improve the services. This may include your browser type, your click information, and other information that we can use for analytics. You can disable cookies and other web services in order to block this automatic collection, but please be advised that such disabling may make the services not work or not work as intended.

Analytics

Like nearly every website owner out there, we use a variety of analytical tools to make sure that your experience on our website and in our products is as excellent as it can be. Our analytics tools (listed below) generally use cookies to perform their services. You are able to opt-out of cookies at any time, but please be aware that disabling some cookies may cause the Layer products to stop working as intended. To opt-out, you can use the native tools in your browser, or you can use the Network Advertising Initiative Opt-Out Tool.

You are encouraged to use the links below to check out the privacy policies of our third-party vendors. We do not transfer any information to these vendors, it is collected by their tools when you visit our Site and Services.

• Google Analytics – uses anonymized information to collect technical information about the use of our services
• FullStory – uses tracking tools to create a digital playback version of your browsing session on a single website (does not track you across disparate, unrelated domains). You can opt-out here.

Use of Personal Information

We do not sell your personal information. We only use it for our own legitimate business purposes, including certain marketing activities. You are free to object to any such processing at any time by contacting us at the address set out below, but if you choose to do so some of the functions of the services may no longer be available to you. Our uses include:

• Providing you with products and services
• Providing you with information about our products and services
• Managing and improving our products, services, quality control, administration, communication, and internal processes
• Personalizing and customizing your experience with us
• Verifying your identity
• Granting you access to your account with us
• Investigating any inquiries or complaints submitted by or about you; and/or
• Complying with regulatory or legal obligations
• To protect us, our business, or our users (e.g. to enforce our terms of service, prevent spam, or investigate or protect against fraud)
• To maintain the security of our products

We do not share your personal information with third-parties, except where required by law, to protect our own rights, or to provide a service to you (see below).

We will only retain personal information for as long as necessary to provide you with a service.

We will not share your Personal Information with third-parties, except where required by law, to protect our own rights, or to provide a service to you. We may, however, disclose anonymized and aggregated versions of this information for business, marketing or public relations purposes. If we share any information, we require that such processors handle your information in a way that is consistent with our privacy obligations toward you, and this Privacy Policy. We use the following third parties who will receive access to your Personal Information.

• Intercom – Service that provides customer support services
• Hubspot – Customer Relationship Management service that helps us provide better service to our customers
• Google Cloud Platform – Hosts our application data and files related to our product
• Stripe – Payments processor

Cookies

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit so we can understand how you use our site and serve you content based on preferences you have specified.

If you do not wish to accept cookies from us, you should instruct your browser to refuse cookies from our website, with the understanding that we may be unable to provide you with some of your desired service without them. This policy covers only the use of cookies between your computer and our website; it does not cover the use of cookies by any advertisers.

Types of cookies and how we use them

Essential cookies
Essential cookies are crucial to your experience of a website, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our website.

Performance cookies
Performance cookies are used in the tracking of how you use a website during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall website experience. These cookies may be set by the website you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Functionality cookies
Functionality cookies are used in collecting information about your device and any settings you may configure on the website you’re visiting (like language and timezone settings). With this information, websites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the website you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.

Targeting/advertising cookies
Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Websites may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps companies improve the effectiveness of their campaigns and the quality of content presented to you. These cookies may be set by the website you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other websites that use the same third-party service. We use targeting/advertising cookies on our site.

Third-party cookies on our site
We may employ third-party companies and individuals on our websites — for example, analytics providers and content partners. We grant these third parties access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other websites that use the same third-party service. As we have no control over third-party cookies, they are not covered by Layer’s cookie policy.

Security

We take security seriously and do what we can within commercially acceptable means to protect your personal information from loss or theft, as well as unauthorized access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee the absolute security of your data.

Links to Other Sites

Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot assume responsibility for their treatment of your personal information. This privacy policy only covers our website and privacy practices.

Changes to our Privacy Policy

At our discretion, we may change our privacy policy from time to time. Any changes will be reflected here, so we encourage you to visit this page regularly. We will also notify our registered users of updates to our policy. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, we would include user information among our assets transferred to or acquired by a third party. You acknowledge that such transfers may occur and that any parties who acquire us may continue to use your personal information according to this policy.

Your Rights to Your Personal Information

We believe in your personal rights to your Personal Information. Therefore, we honor and recognize the following rights that you have over such information:

• The right to be forgotten – You can request that we delete all or some of your data from our systems.
• The right to withdraw consent – If we are processing your Personal Information based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that if you exercise this right, you may have to then provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Information, if such use or disclosure is necessary to enable you to utilize some or all of our Services.
• The right to object – You can contact us to let us know that you object to the further use or disclosure of your Personal Information for certain purposes, such as for direct marketing purposes.
• The right to restrict processing – You can ask us to restrict further processing of your Personal Information.
• The right to correct – you can request that we correct any Personal Information we hold about you that may be incorrect or incomplete.
• The right to access – you can request more information about the information we have about you and can request a copy of that data by contacting us at the contact information set out below.

If you live in the EU, you also have the right to file a complaint about our data practices with the supervisory authority in your country or EU member state.